Responsibility. With ambition and humility.
We take responsibility seriously. While staying aware that there's always room to do better. Our commitment spans our people, society, the environment, data security and the ethical use of AI. Across all areas, we aim to act consciously, transparently and with the long term in mind.
Our culture starts with the people who shape it.
People are the foundation of everything we do. We've been recognized as a Future-Proof Employer and as a Kununu Top Company since 2022. As a member of the GWA, Germany's Association of Leading Communication Agencies, we contribute to industry standards around quality, ethics and talent development.
Our culture is built on participation, transparency and shared ownership. Through collaborative leadership, an agency-wide OKR program and a profit-sharing model, every team member actively shapes decisions, goals and direction. That's not a perk. It's how we work.
Impact beyond the brief.
Our responsibility doesn't stop at the agency door. Every year, we provide selected non-profit organizations with pro bono digital marketing support, focusing on education, poverty alleviation and community development.
We also give our team paid volunteer leave to support causes they personally care about. Within our own organization, we actively promote diversity and inclusion to ensure equal opportunities for people from all backgrounds.
Aware of our footprint. Working to reduce it.
We continuously work to lower our environmental impact. We support the UN Sustainable Development Goals to neutralize our CO₂ emissions and use transparent tree-planting initiatives via EcoMatcher to additionally offset the private carbon footprint of every employee. We promote greener mobility through subsidized public transport passes and JobRad bike leasing.
Beyond offsetting, we integrate sustainable thinking into everyday operations and advise clients on environmentally responsible communication wherever possible.
AI that supports. Humans that decide.
AI plays an important role in accelerating our work. But it must be used consciously, ethically and responsibly. Our approach ensures that AI supports human creativity rather than replacing it. We use GDPR-compliant, secure infrastructures with controlled access and transparent data practices.
We regularly review our AI workflows to avoid bias, reduce risk and maintain high ethical standards across strategy, creative and production. As the technology evolves, we evolve with it. Carefully, critically and always with human oversight.
Certified standards. No compromises.
Data protection is a core responsibility in our digital-first model. Our technology and development center in Romania is ISO 27001 certified, meeting international standards for information security management. We have also completed a CyberVadis cybersecurity assessment, demonstrating strong maturity in governance, risk management and process security.
